Memoringe is a jewerly brand that has absorbed the beauty of hand-made design and the natural beauty of stone, its “living” organic texture, shape and color. In the Memoringe brand identity, we have combined two worlds, natural and artificial, handicraft, turning the purchase of such jewelry not just into acquiring another accessory, but a confirmation of the desire to integrate the beauty of both worlds into your everyday aesthetic experience. This was our idea of a jewelry experiment at the junction of two worlds.

These jewelry closes the human need to touch the beautiful, to give this feeling a tangible form, to give an aesthetic experience that makes it better. And that means changing the world around us for the better. We conveyed this idea by creating a digital museum-boutique for the brand.

A digital museum-boutique provides a unique user experience and allows to build emotional involvement, create not just satisfaction from using/buying an item, but also from the process of getting to know the brand and its visualization in the digital space.

A brand social media account is not just information about products, but an exhibition showcase, an art boutique, a gallery, where you can not only buy unique jewelry, but also get an aesthetic dopamine charge. To do this, we use strong visuals with the potential for virality - turning not only the jewelry itself, but also its photographs into works of art. Additionally, new marketing strategy was implemented. The mix of right promotion and values which can be read clearly now increased the sales in 500% in 1,5 month.

In today's landscape, a brand must offer more than just information about products and services. We are in the era of "new sincerity," where a brand needs to evoke emotion and offer a visual and stylistic connection to its audience. For this restaurant we created a strong strategy base on the sense of community and shared values, ultimately driving higher engagement and revenue using the power of visuals and words.

We offered to sell to users not only a potential visit to the restaurant, its menu and drinks card — but also the opportunity to become part of inner and constant community, its philosophy, the willingness to be sincere and honest.

We gave a new form to this brand – an open but exclusive community. We are not only about food, but about the art of hedonism in general. Food is part of philosophy, “foodi experts” and ordinary people at the same time.

While a clean aesthetic is visually appealing, it can sometimes create an impression of exclusivity, potentially alienating a broader audience. It may also lack the ease and approachability that are key to restaurants's brand ethos. To strike a balance, we proposed integrating vibrant motion creatives that resonate with its interior elements. Think bright flowers, vivid splashes of color, and animations influenced by the visual styles of Pedro Almodóvar and Fauvist paintings - that was an ode to art, within the idea of its potential popularisation in terms of Social Impact Strategy.
There was already a well-established restaurant – our approach aimed to take it to the next level. By employing captivating visuals, compelling copy, unconventional creative elements and special projects, we created a holistic digital ecosystem around the brand in Social Impact approach.